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Posts Tagged ‘Birchbox’

Last fall, on a whim and a discount code, I decided to try Birchbox, one of those seemingly ubiquitous beauty-subscription boxes. (This post is not sponsored or perked – I don’t even subscribe anymore. I’m simply musing about my experience.)

At the time, I was still in the throes of my divorce and my move to East Boston, and in stereotypically American-female fashion, I thought a little pampering might help. (Though I wasn’t sure it would, honestly. I’m hardly a beauty-product junkie; I dye my own hair from a box every few weeks, and I haven’t had a manicure since 2011. But I love a good lip gloss and I adore getting fun mail.)

I went online, filled out the quiz with details about my hair type, skin type, preferences, etc., and waited for my first box to arrive. When it did, I was charmed by the colorful packaging, breezy info card detailing how to use each product, and the fun array of samples: lip gloss, highlighter (what is that?), moisturizer, mascara. I was surprised, in fact, by how delighted I was.

As a lifelong bookworm, an English major and a feminist who grew up in Texas, I embody a few contradictions: I want people to love me for my brain and heart before my body, and I’d rather browse a bookstore than Sephora any day. But I was raised by a mother who never leaves the house without makeup, and I believe in the importance of both self-care and looking put together. Even during quarantine, I’ve been blow-drying my hair and putting on makeup most days: both routines help signal that I’m ready for whatever the day brings.

As I played around with Birchbox samples of eye cream, lipstick, primer (which I had never used before) and a gold-foil face mask that made me look like Iron Man, I realized something else: I had internalized some serious snobbery about women who self-soothe with beauty products. I still reach for a book and a cup of tea first when I’m stressed or sad, but I had discounted the fun of sticking on sparkly eye pads or trying a new shade of blush. Sometimes, frankly, pampering does nothing at all – but sometimes it helps me see myself a little differently, or just adds a shot of whimsy to the day.

The products didn’t all feel like me, and I ended up passing on a few extras to my mom, sister and girlfriends. (I haven’t used mousse since the eighties, and I’m not sorry about it.) But I found a few favorites that I still use, and several more that I enjoyed trying out on a limited basis. I’ve got a stockpile of still others in the bathroom, waiting for the day I need a pick-me-up and decide to try out that shade of eyeshadow or new face scrub. (Bonus: I haven’t had to buy mascara in months.)

This isn’t quite the because-you’re-worth-it narrative familiar to any woman who’s ever watched a L’Oreal commercial (though I am worth it, in case you were wondering). It’s more about trying something just because I wanted to, and being surprised and delighted by it. Birchbox even made it onto one of my lifesaving lists, because the boxes and their contents were sources of joy. I eventually stopped my subscription because I had enough products for now, but I’m still glad I tried it out. (And I am now a serious fan of Kiehl’s moisturizer and Dr. Lipp lip gloss.)

Have you tried Birchbox or something similar – and/or been forced to confront your own snobbery about makeup? I’d love to hear your stories.

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