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Posts Tagged ‘Innocent’

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On any given day, I get a lot of email. I bet you do too.

I appreciate the tabs in my Gmail inbox that (mostly) separate the pertinent, interesting stuff from the marketing emails and social media notifications. But some of the best, most surprising messages end up in the “Updates” category.

These aren’t the notes from friends (though I love those) or the emails from my editors about freelance assignments. (Though those are important and sometimes moderately lucrative.) These are the email newsletters to which I subscribe, and they are some of the best things in my inbox.

Here’s a roundup of my faves:

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Shelf Awareness
Full disclosure: I am biased, because (in case you didn’t know) I write book reviews for this smart, funny, big-hearted, bookish newsletter. But I still read it every single day. It comes out in two versions. (I get both.)

The longer-running daily newsletter is stuffed with book-trade news and bookstore updates, plus one book review each day. The Readers edition comes out on Tuesdays and Fridays and is chock full of book reviews and “book candy” – all those fun bookish articles/quizzes/photo galleries you see floating around the Internet.

The Shelf crew is proudly pro-indie bookstore and anti-literary snobbery. We love great books and we want to help people find them, and we love bookish fun in all its forms. Our mascot, Vik (a happily book-obsessed Buddha), likes to dress up for special occasions. I have met some wonderful people, and interviewed a few fabulous authors, through my work with the Shelf.

One caveat: your to-be-read list (or library holds list) will grow after reading the Shelf. But if you’re a bookworm, that’s not really a bad thing.

 

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Modern Mrs. Darcy‘s newsletter
Anne Bogel writes a smart, thoughtful, charming blog at Modern Mrs. Darcy. I also love her monthly-ish newsletters, which inevitably contain thought-provoking musings, lovely photos and links to blog posts you might have missed. I sometimes save the newsletters to read again.

Anne’s voice is warm and inviting, and she’s always finding and sharing good stuff. It’s a pleasure when her newsletter pops up in my inbox – it’s like getting a letter from a friend. (I count her among my Internet friends.)

 

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Innocent Drinks newsletter
When I lived in the UK, I developed an addiction to Innocent smoothies, which are tart, fruity, delicious, and (sadly) not sold in the U.S. Innocent sponsors the annual Big Knit, in which they ask folks to knit tiny hats for their smoothie bottles, then donate part of the proceeds from each behatted bottle to charity. They publish a weekly e-newsletter full of updates from Fruit Towers (their office), tidbits about smoothies, and humorous absurdities. (I’ve always thought it would be a hilarious place to work.) The newsletter makes me laugh, and crave smoothies.

I also subscribe to a few bookstore newsletters (from Brookline Booksmith, the Harvard Book Store and the Bookstore in Lenox); Hollywood Housewife’s newsletter; and the New York Times daily headline email. And, of course, I always like to see an email telling me I’ve got a library hold to pick up.

What are the best things in your inbox?

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smoothies and wool

I am addicted to Innocent smoothies, which unfortunately I can’t get in the US, but which I drank copiously last year in the UK. I get their weekly e-newsletter, which is full of random bits of fun, and several weeks ago it contained an announcement about their Big Knit fundraiser.

Starting in November, Innocent smoothies in stores around the UK will be wearing little woolly knitted hats – and for every smoothie with a hat sold, 50p (about $1) goes to Age Concern, a charity for older people. The goal for this year is 500,000 hats to raise 250,000 pounds.

I dug into my scrap yarn stash and have been knitting like crazy for several weeks. (This conveniently coincides with the end of my thesis and my new Gilmore Girls obsession.) And currently, 44 little hats are sitting in a basket on my coffee table, waiting to be scooped up and posted to the UK.

You can laugh at me. (Jeremiah does.) But it’s fun – and who doesn’t smile at the sight of a smoothie bottle wearing a knitted hat?

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